Oracle Web 2.0

You've heard the term Web 2.0 and might be wondering exactly what it means to you and your business. You might be wondering what Web 2.0 includes. On the other hand, you might be right in the middle of it all, but noticing that more and more Oracle products seem to offer Web 2.0 entry points. Or maybe you're not using Oracle technology for anything but your backend database. You might be wondering which other products should be under consideration? Which should be avoided? What's a good entry point solution? Perhaps you missed Web 1.5 altogether. If so, you might be wondering whether you can jump right into Web 2.0 or if you have to start at Web 1.5 first. If you missed Web 1.5, you'll be happy to know that you can skip directly into the Web 2.0 world. If you're looking for a competitive differentiation for your company, Web 2.0 will provide this for you. The primary advantage of a Web 2.0 application is that it's VERY simple to use! As the name implies, Web 2.0 is the next generation of the Web. Web 1.0 helped us take data and publish it to the Web - primarily via dynamic HTML pages. Web 2.0 goes beyond the user interface. One of the common issues with Web 1.0 offerings was that people (i.e. customers and vendors) wanted the content (i.e. the data), but not the presentation (i.e. HTML wrappers). So people effectively wrote screen scraping methods of extracting the data. We sometimes pondered the legal aspects of doing so with public data - such as stock quotes from Yahoo. With Web 1.5, Web Services replaced the need for screen scraping. It's now time to move to the next level with Web 2.0. Concepts such as social networking and collaboration (i.e. blogs, RSS and wikis) are part of Web 2.0. Additionally mashups (portals) are an important component of Web 2.0. In other words, Web 2.0 takes the Web to a whole new level! Please register to download white paper: